Wednesday October 10th 2007
8:00am-9:00am
Participant and Media Registration
Networking opportunity
9:00am-9: 30am
Official Opening
Master of Ceremony -
Prayer
Welcome and Introductions
Aldo
Project Director
A short cultural item
Remarks and Greetings
Oneil Taylor
Vice President
International Network Operations Group
Vote of thanks
9:45 am
Official opening of Exhibition
Moderator Morning Session –
Michael Whyte
Commercials and New Business Development Manager
Caribbean Media Corporation
10:00-10:45am
The State of Caribbean Media
Dr. Anita Davis-Defoe,
Florida Bureau Chief- The Caribbean Voice Newspaper (New York), Radio Host, Soulfully Speaking- CaribVoice Radio Columnist, She Caribbean Magazine (St. Lucia).
This presentation will highlight industry trends, challenges and opportunities that face Caribbean Media across the region and throughout the Caribbean Diaspora. The session will detail the current state of Caribbean Media coupled with offering recommendations that could serve to further expand the sector.
10:45- 11:00am
1st Coffee Break
11:00 – 11:45am
Consumer-driven Media Content: The Challenges and Opportunities of the Emerging Wiki World.
Dr. Hopeton Dunn.
Communications Technology Analyst and Academic Director, Telecommunications Policy and Management Programme, Mona School of Business, University of the West Indies.
It used to be that professional publishers were the original creators of media content. Given the escalation of consumer voices and the myriad platforms they now use to express themselves, users are emerging as dynamic new content production sources in the grand Wiki world enabled by Web 2.0.
Publishers are evolving towards being aggregators and editors of content. How do consumer voices in the content mix affect traditional editorial voices, media planning, and even creative project executions? What new opportunities exist for marketers to tap into user communities and niches? How do publishers retain the richness and diversity of the citizen voices, yet maintain their own editorial tone and integrity? And what impact does the inclusion of consumer generated content have on the regulation of the sector?
12:00–12:45pm
New techniques, prolonging and sharpening existing media’s value – from Checkmate by OMD to NeuroPlanning by PHD, to barter.
Mr. Greg Hoyos
Regional Marketing Columnist and Author
Barbados
New media and their potential grab all the headlines these days. But only a fraction of clients’ budgets go into them at this point. Old media continue to have a robust role in reaching consumers and delivering audiences, and the best media agencies have developed innovative software to maximise their value. Omnicom Media group’s two worldwide networks, OMD and PHD, are among the leaders. OMD has a proprietary process called Checkmate, while PHD takes a different approach, called ETNA, which includes Neuroplanning, the science of using media to reach different parts of the brain.
Both these techniques sharpen the use of existing and new media, and Greg Hoyos will give a review of the theory and practice of each. He will also discuss how Barter, one of the oldest transactions in man and media, has been raised to a science by another Omnicom Agency, Icon.
01:00 –02:00pm
Lunch
Moderator Afternoon Session – Elaine Bryan - EWB Associates
02:00-02:45pm
Challenges facing Legal and regulator framework for the new media environment
Mr. Cordel Green,
Executive Director
Jamaica Broadcasting Commission.
This presentation will look at and present the hot button issues being addressed by the Broadcasting Commission. The presentation will cover a range of issues impacting media and technology businesses, including cable industry and advertising; digital television; media ownership; competition; spectrum, indecency and broadband deployment. The presentation will consider how the Broadcasting Commission rulings are likely to impact the future of media and the businesses operating in the new mobile digital media space.
02:45pm
2nd Coffee Break
03:00:03:45pm
How “cutting edge” technology is supporting the growth of the Media and Entertainment Industries and the legal implications?
Panel Discussion
Moderator - Aldo
Christopher A. Edmonds
President
Rebelmix Inc. "Caribbean Music Online"
Mr. Rodger McKenzie
Manager
Jamaica Wireless LLC – MTPS
Mr. Eugene Ffolkes
Managing Director
Telegens Inc
David Mullings
Managing Partner
Random Media LLC
Michael Lewis
President and CEO
Caribbean Marketing and Media Corporation
Exhibitions - Showcase and product demonstrations etc
Day 2- Thursday October 11th 2007
8:00am-9:00am
Registration & Networking opportunity
9:00am-9: 10am
Welcome, introductions & review of Day 1
Aldo – Project Director
9:30 am
Key Note Presentation
Mr. Chris Hayman
Commercial Director
Digicel Jamaica
Moderator Morning Session – Elaine Byran
10:00 – 10:45am
“How to successful get Consumers Engaged”
Leahcim Semaj, PhD
CEO, The JobBank
Leahcim T. Semaj & Company Limited
Resultants in Human Behaviour, Productivity & Psychometric Testing
“Marketers are chasing audiences across multiple media platforms, and even when they succeed in getting consumers' attention, it's getting harder to finesse a response.” People are saying, 'No more!'" says Michele Fitzpatrick, chief marketing officer, Harte-Hanks Direct. "They don't want to be bombarded with messages."
This presentation, using actual case studies looks at how international brands are engaging consumer research to gain a deeper understanding of consumer behaviour, the reason and rationale behind their decisions and how consumers can be successful engaged in the new digital and mobile media environment.
10:45 – 11:00am
1st coffee break
11:00- 11:45am
“New Media meets the New World - Direct Marketing engages consumers in the Caribbean”,
Karen Crichlow-Thomas
Managing Director, AK Insights Ltd.
Trinidad
This presentation takes a look at the evolution of marketing media from the traditional approach to today's new consumer-centric approaches. Current trends in US marketing spend are discussed and we get a glimpse at some of the industry's latest and fastest growing new media options. Next, some of the main ICT enablers and challenges for Caribbean marketers are explored and finally, we take a closer look at the specific area of Direct Marketing, its principles and share a few of the region's Direct Marketing pioneers and their success stories.
12:00-12:45 noon
How consumer technology is changing the media landscape
Ø Cable vs. Free to air
Ø The transformation of AM into digital broadcasting.
Ø The Internet and print media
Ø The mobile phone and traditional media
Ø Using GPS to more accurately track consumers and lead consumers to your place of business.
Ø The Age of Mobile commerce – using the cell phone to purchase tickets, books and vending machines
01:00 – 02:00
Lunch
Moderator Afternoon Session – Rachel Stampfli – One Caribbean Media
02:00 – 02:45pm
The Age of the Mobile Media: The Next Big Thing?
Mr. Emerson Hewitt
VP Marketing and Products
C&W Barbados Ltd
The launch of new mobile devices and services has opened up a whole new world of mobile media possibilities. The recent confluence of several key technology events in the mobile phone industry have set the stage for the wireless web to offer advertisers the type of content, reach and presence that make it worth spending money in this new media channel.
These milestones include:
1. Significant increase in consumer awareness
2. Faster connectivity speeds and 3G Networks -- so content can be accessed
3. The introduction of WAP 2.0 -- this enables more robust graphics and a better user experience.
4. Better handset functionality -- this enables more data services
Data services include technologies such as the wireless web, video, text messaging, game downloads, instant messaging and email that are transforming the mobile phone into an always-with-you, always-on, communication-information-entertainment device.
This presentation will discuss the current state of the mobile media market and the opportunities today and in the years to come
02:45pm
2nd Coffee Break
03:00 –04:30pm
Leadership Summit - A View from the Top looking ahead:
This panel of media insiders will discuss the current state of the industry, including hot button issues such as how big media companies and groups will balance the opportunities presented by the telecommunications industry, cable and digital distribution with the possible cannibalization of existing businesses. What are the most likely business models for user-generated content? What is the future for ad-supported free distribution of digital content - including music, video and games - online? What is the next big thing in digital media in the next 12 months to 2 years and who will be the winners and losers in the years to come? What do we do with conventional media on the road to mobility, PLUS much more!
Panel Discussion
Moderator Aldo
Mr. David Casanova
Managing Director
DC Digital
Bobby Clarke
CEO
Irie Jam Media Group Inc
Michael Whyte
Commercials and New Business Development Manage
Caribbean Media Corporation
5: 00pm End of Day 2 and Conference
7:00pm
Closing Cocktail Reception
